Designed for the way you live
TV when it's on. Art when it's off.
Art Mode on The Frame 4K TV helps transform your home into a gallery by displaying artworks in stunning QLED colour. Add a customisable frame (sold separately) to suit your mood and decor, and minimise visible connections in your space with the One Clear Cable.
The art of entertainment
The Frame uniquely transforms into a work of art when it is not in use. Choose from the artworks already built in, add your own cherished memories via the SmartThings app, or access hundreds of artworks from world-renowned galleries and transform your home into your own personal gallery.
Unleash cinematic colour with Quantum Dot
QLED powered by Quantum Dot
Samsung QLED TV's Quantum Dot technology delivers a billion shades of colour and incredible contrast in a variety of lighting conditions - allowing you to discover details you haven’t before.
Clarity in motion
Motion Rate 200
Keep up with fast-paced sports and action movies. Samsung’s Motion Rate 200 helps you experience smooth, clear motion through the most dynamic of scenes.
* Only available in The Frame 55"/65"/75"/80"
An incredible Dolby Atmos experience
Wireless Truly Dolby Atmos
Lose yourself in the breathtaking realism of cinematic sound, right in your own home. Your Samsung TV features a world first with inbuilt up firing speakers and True Dolby Atmos support to deliver larger-than-life audio experiences (55" and above models only). In addition, your Samsung TV can now wirelessly transmit the Dolby Atmos signal to your compatible Samsung Soundbar for a clean, easy and wonderfully immersive sound experience.
Connect clean and clear
One Clear Cable
No more wondering what goes where! Enjoy easy installation and no clutter with our One Clear Cable that connects your TV to the One Connect Box to manage all your devices, including power.
Art mode, enriched
Anti Glare Matte Display
Display your artwork to a gallery standard. The Anti Glare Matte Display Film uses a sophisticated embossed design to minimise reflections, and spectacularly scatter light across the screen. When your TV is in Art or Ambient Mode, you’ll enjoy a premium matte finish that looks as good as a real canvas.
Frame it your way
The Frame can be customised to match the style of your home. With a choice of colour options and bezel shapes, you can find the perfect complement to your space and watch your TV seamlessly blend in.
Simple and seamless
Samsung Smart Connectivity delivers a simple yet powerful smart TV experience. Connect compatible devices or tap into your favourite games, apps, and services.* Continue your current binge or explore what’s new and on now. It’s the best of everything, all from your home screen.
Hangs beautifully on the wall, with virtually no gap
Slim Fit Wall Mount
Slim Fit Wall-Mount accessory helps your TV to hang beautifully on the wall, leaving minimal space between. Gorgeous from all angles, your TV can fit elegantly into your living room.
Discover new places to showcase your style
Studio Stand (sold separately)
With the Studio Stand accessory, you can move the TV away from the wall and experiment with all your creative layout ideas. As for the messy TV wires, Studio Stand lets you conceal them inside its leg so no matter where you place your TV, that's all you'll see.