The Serif Designed by Bouroullec
The Serif blurs the lines between modern design and technology. With its iconic I-shaped profile and harmonious design, The Serif gives you the freedom to place it virtually anywhere in your living space.
Quantum Dot Technology
Samsung QLED TV's Quantum Dot technology delivers a world of immersive colour and contrast in a variety of lighting conditions - so you can discover details you haven’t before.
Enhance your surroundings with an exclusive palette designed by Ronan and Erwan Bouroullec. Ambient Mode beautifully integrates your TV's screen to suit your personal style and interior décor.
Wireless music via NFC
With just one touch via NFC, you can play music from your compatible smartphone through The Serif’s powerful TV speakers.
From setup to streaming the QLED 4K Smart TV allows you to easily navigate different devices and apps. Works with: Netflix, Amazon Prime, Disney+, Apple TV, Google Play, Kayo, Foxtel Now, Stan, ABC iView, SBS On Demand, 7Plus, 9Now, 10Play, Amazon Alexa, AirPlay 2.
Control your TV with ease
Choose your voice assistant. You can ask either Bixby, Alexa, or Google Assistant to play your favourite content, get answers, and even control your TV and other connected devices around your home.
With Bluetooth connectivity for your compatible devices, you can connect to your TV without moving from the comfort of your couch.
The Serif can be placed almost anywhere you please. It comes with an elegant metal stand that perfectly pairs with its stylish frame. It looks good in smaller spaces too, and the option to remove the legs makes it all the more versatile.